WSJ Article

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Please read the WSJ article attached below;


  1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might help the airline provide better customer service.
  2. What do these types of customer relationship management (CRM) efforts require in terms of data and technology?
  3. How might its use of customer data help one airline out-compete another?
  4. Besides airlines, what’s another industry that could improve customer service through the use of data about its customers?

Your submission must have bullet points separately showing each question and your response. Be sure to thoroughly explain your responses; there is no word count requirement for this assignment

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