My assignment is to market Detroit’s bid to be the second headquarters for Amazon. The below links talk about Detroit and other cities and their chances of being the 2nd HQ for Amazon:
https://www.cnbc.com/2017/10/23/amazon-says-it-received-238-proposals-for-companys-second-headquarters-report.html?lipi=urn%3Ali%3Apage%3Ad_flagship3_pulse_read%3BrG5AqekpQi63Fq6B3LqeSQ%3D%3D (Links to an external site.)
Marketing Strategies, it includes:
A.Target Market Definition (Must use demographics and one of the following segmentation bases for each market: geographic, psychographic, benefits sought, usage)
1. Image and Market Position
2. Value Proposition
What you need to write is Value Proposition in Strategy Statement.