The next step is to complete the conclusion. Below includes the needed requirements in the conclusion.
Write with an optimistic tone. If you sound like you don’t believe in your company, the reader won’t either. Say, “By following this plan, ABC Company will meet its financial goals,” rather than, “If we are fortunate, ABC Company can gain success.”
Summarize the opportunity. A detailed business plan provides a great deal of information like start-up capital, projections and target demographics. Summarize and remind the reader of that information.
Outline where you expect to be in the next three to five years. Show the reader that he will benefit from investing in your company. For example, “Following projections, ABC company will grow 50 percent over the first five years.”
Emphasize what sets you above your competitors. To convince a reader to invest, you want a competitive edge. “The combination of years of industry experience combined with cutting-edge technology has ABC company poised to claim the top spot in the market.”
Tell the reader what you expect from him. The plan itself may interest him, but his idea of a contribution may differ from what you need. If you are looking for a $20,000 investment, specify that number.
Finish with a call to action. If you’ve done your job, the reader is interested and knows what is expected of him. A final push may well seal the deal. For example, “Take this exciting opportunity to get in on the ground floor of a company with unlimited growth potential.”