Week 4 Assignment 1 Marketing

When you have no idea what to do with your written assignments, use a reliable paper writing service. Now you don’t need to worry about the deadlines, grades, or absence of ideas. Place an order on our site to get original papers for a low price.


Order a Similar Paper Order a Different Paper

  • assignment 1Positioning Statement and MottoDue Week 4 and worth 175 pointsClick here and for a step by step video tutorial on this assignment.In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Hewlett Packard, Subway, or Sony.Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.Click here to download the required template.Submit the completed template via the Assignment 1 submission link.*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).

A:

Alfa Romeo

General Brand Marketing

Reflected in the distinctive, fluid lines of an Alfa Romeo is the brand’s long sporting tradition.

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Alfa Romeo cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.

B:

  • Hewlett-Packard (HP)HP’s 2013 Mission Statement
    “The HP Way”, which states company’s values and objectives.
    Our vision is to create technology that makes life better for everyone, everywhere – every person, every organization, and every community around the globe. This motivates us – inspires us – to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing how you work. How you play. How you live. With our technology, you’ll reinvent your world.
    AmazonSubwaySubway’s 2013 Mission Statement
    “To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it.”Subway’s Vision
    Our vision is to make our restaurants and operations as environmentally and socially responsible as possible.
    AmazonSonySony’s Vision Statement
    With regard to its corporate vision, Sony states, “Our vision is to use our passion for technology, content and services to deliver kando, in ways that only Sony can.” In this vision, emphasis is on the concept of kando. The following components are present in Sony Corporation’s vision statement:

    1. Deliver kando
    2. Use our passion for technology, content and services
    3. Ways that only Sony can

    Sony’s Mission Statement
    Sony’s corporate mission is to be “a company that provides customers with kando – to move them emotionally – and inspires and fulfills their curiosity.” The mission highlights the importance of kando and what it does for customers. Sony’s mission statement has the following components:

    1. Provides customers with kando
    2. Inspires and fulfills their curiosity

C:

Subway

Subway’s 2013 Mission Statement
“To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it.”

Subway’s Vision
Our vision is to make our restaurants and operations as environmentally and socially responsible as possible.

D:

Sony

Sony’s Vision Statement
With regard to its corporate vision, Sony states, “Our vision is to use our passion for technology, content and services to deliver kando, in ways that only Sony can.” In this vision, emphasis is on the concept of kando. The following components are present in Sony Corporation’s vision statement:

  1. Deliver kando
  2. Use our passion for technology, content and services
  3. Ways that only Sony can

Sony’s Mission Statement
Sony’s corporate mission is to be “a company that provides customers with kando – to move them emotionally – and inspires and fulfills their curiosity.” The mission highlights the importance of kando and what it does for customers. Sony’s mission statement has the following components:

  1. Provides customers with kando
  2. Inspires and fulfills their curiosity
Writerbay.net

Get help with your complex tasks from our writing experts. Kindly click on ORDER NOW to receive an A++ paper from our masters- and PhD writers.

Get a 15% discount on your order using the following coupon code SAVE15


Order a Similar Paper Order a Different Paper