USING MEDIA TO ADVOCATE AND INFLUENCE
Using the media as a tool can be powerful when promoting a health program. There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence. Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons. For example, social marketing may be used to influence individual behavior whereas media advocacy might be utilized when attempting to influence policy makers (CFOC, 2008).
- Identify the steps you would take when designing a social media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.)
- Describe each step you identified and its importance when designing a media campaign.
- Identify which of the Responsibilities and Competencies of a health educator a media campaign would address.
- Describe at least 3 different budget strategies a health educator could use when implementing a health communication plan
Length: 2-3 pages. APA FORMAT at least 3 sources
Contra Costa Health Services. (2016). Preventing chronic disease: Launching a media campaign. The Community Wellness & Prevention Program. Retrieved on August 1, 2016 from http://cchealth.org/groups/chronic_disease/guide/media.phpFisher, C. (2015). Ways to reach a target audience. Retrieved on August 1, 2016 from http://smallbusiness.chron.com/ways-reach-target-audience-65087.htmlNational Commission for Health Education Credentialing, Inc. (NCHEC), Society for Public Health Education (SOPHE), American Association for Health Education (AAHE). (2010a). A competency-based framework for health education specialists 2010. Whitehall, PA: Author. Retrieved from http://www.nchec.org/assets/2251/areas_of_responsibilities_and_competencies.pdfOklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolboxOklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from https://orc.okstate.edu/content/writing-government-officials-or-lobbyistsOptify. (2014). How to build a social media campaign. Retrieved on Retrieved on August 1, 2016 from http://www.slideshare.net/ArtilleryMarketing/how-to-build-a-social-media-campaign-15591263Schwartz, N. E. (2014). How to design an effective marketing and communications budget [Case Study]. Retrieved on August 1, 2016 from http://gettingattention.org/articles/195/planning-budgets/nonprofit-marketing-budget.htmlSociety for Public Health Education (SOPHE). (2010). Responsibilities and competencies. Retrieved on August 1, 2016 from http://www.sophe.org/Responsibilities_Competencies.cfmUnite For Sight. (2015). Health communication strategies. Retrieved on August 1, 2016 from http://www.uniteforsight.org/health-communication-course/module1 Yerian, N. (2013). 5 ways to reach your target market online. Retrieved on August 1, 2016 from http://www.adherecreative.com/blog/bid/145373/5- Ways-to-Reach-Your-Target-Market-Online