Unit 5 Assignment: Creating Media Messages

Unit 5 Assignment: Creating Media Messages

View an introduction to the Assignment here.

Instructions

For this assignment you will be creating a social media plan to inform the public about a current health problem.

First, click here to download a copy of the Centers for Disease Control and Prevention’s Social Media Toolkit.

Source: Centers for Disease Control and Prevention. (2016). Social Media Toolkit. Retrieved from http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf

Next, choose a population health issue that is currently affecting
your community or state, the United States, or has become a global
health issue. Using the information from the toolkit, create a social
media plan to inform the public of the health issue you chose. Be sure
to:

1. Describe your target audience.
2. Choose at least 3 ways social media will be used to reach the target audience.
3. Briefly describe the content that will be included for each of your 3 or more social media outlets.
4. List at least one pro and one con for using social media to inform the public about the health issue you chose.

Requirements

• The social media plan should be at least 500 words in length.
• There should be a minimum of three credible references used, which should be listed in APA format.
• Please be sure to download the file “Writing Center Resources” from
  Course Documents to assist you with meeting APA expectations for written
  assignments.