The question my professor asked was to apply Linear Programming to a business scenario. A firm plans to use three different types of ads to attract…
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The question my professor asked was to apply Linear Programming to a business scenario.
A firm plans to use three different types of ads to attract potential customers to its product. The three ad choices are TV ads, Magazine ads, and Sunday Supplement.
The following table shows the number of potential customers one ad can reach:
TV Ads (TV) – Number of Potential Customers Attracted per Ad 1,500
Magazine Ads (M) – Number of Potential Customers Attracted per Ad 500
Sunday Supplement – (SS)Number of Potential Customers Attracted per Ad 500
There are two categories of spending per ad as below ($, Thousands):
Cost Per Ad ($Thousands)
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