Target Market and Unique Benefits

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You will need to decide what target market your new venture idea addresses and then research your target market.

When developing your target market, you need to also consider the unique benefits of your product/service. What unique benefits does your product/service offer your target market? Think beyond best quality or good service.

Elements

Criteria Points
Target market ·Clearly identifies target market and supports decision.
·Identifies unique benefits, which differentiates the product/service.
50
Research

·There is sufficient research cited to support target market and benefits.

20
Writing

·Demonstrates evidence of undergraduate-level writing mechanics including grammar, tense and spelling.
·Used the APA guidelines for writing style, spelling, grammar, and citation of sources as needed.
·Posted final submission to the appropriate thread.

30
Total 100

I have attached below the venture idea and the value proposition. The venture idea is a Computer shop.

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