Social Media Audit Assignment

When you have no idea what to do with your written assignments, use a reliable paper writing service. Now you don’t need to worry about the deadlines, grades, or absence of ideas. Place an order on our site to get original papers for a low price.


Order a Similar Paper Order a Different Paper

The purpose of this assignment is to enhance your understanding of how a hospitality company may use social media in:

  1. Raising brand awareness.
  2. Influencing and facilitating purchasing decisions.
  3. Creating loyalty.
  4. Enhancing reputation.
  5. Improving customer service.

Step 1. Select a well-known hospitality brand or company: McDonalds, Chipotle, Domino’s Pizza, Disney, Dunkin Donuts, Starbucks, Wendy’s, Marriott International, Hyatt, Four seasons, and Hilton Worldwide.

Step 2. Assess the company’s use of social media and incorporate your findings into a report with the following sections:

Introduction: Provide an overview of the company and why social media is important to their business. Look at the industry they operate within as well as norms/standards for social media use in that industry.

Overall summary of social media use: Briefly summarize the company’s history with social media and current use of social media along with the overall strategic focus: raising brand awareness, influencing and facilitating purchase decisions, enhancing reputation, improving customer service, and/or creating loyalty.

Social Media Tools: What tools are they using (e.g., Facebook, Twitter, Instagram, Pinterest, YouTube, etc.) and for what purpose? Provide examples. Assess the purpose and effectiveness of each example.

Social Media Tool

Example/Link

Assess Purpose & Effectiveness

Conclusion and recommendations: Assess overall social media use. Is the company using social media tools (e.g., Twitter) in ways that are unique or duplicative of other competitors? Make at least three recommendations based upon your assessment and research.

Writerbay.net

Get help with your complex tasks from our writing experts. Kindly click on ORDER NOW to receive an A++ paper from our masters- and PhD writers.

Get a 15% discount on your order using the following coupon code SAVE15


Order a Similar Paper Order a Different Paper