short essay about the acquisition of Careem by Uber. Discuss how Uber should communicate with their newcustomers. Use materials and discussion that were learn in IMC classes in this essay. The word limits for this essay is 600.
Tasks to be Covered:
A title that captures the contents of the essay
Introduce the essay with briefinformation and the aimof the essay
Very short introduce about Careem and Uber.
Introduce the acquisition and how it is important to Uber
Critically discuss how Uber should communicate with the new customers.
Show two examples from the literature and support it with arguments.
Reflection onyour knowledge
Recall the essay aim
Explain how it achieved
Summarise the main key points from the main body
Harvard referencing is required when using any book, article, journal or online references in the assignment
It is highly recommended that you reference from a good quality journal article
check the whole attached assignment file for details