Saatchi and Saatchi paper and answer questions

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Watch the documentary and answer the following questions.


Saatchi and Saatchi: A Spirited Case Study

  1. List and discuss 3-5 complications of managing an international advertising campaign. Include international marketing terms in your answer.
  2. Why did the first proposed advertising slogans/campaign not fit well with the Sagatiba’s identity? Discuss and explain.
  3. Explain how/why the agreed upon/final proposed advertising campaign worked well for Sagatiba.
  4. Research Sagatiba sales and location (which country) of sales. How have sales increased/decreased overall? In what countries (provide a list with annual sales trends – if sales per country are possible) do they sell their product and how much? Research market share before and after the timing of the campaign launch. Must provide list of references.

5. 200-250 words for each answer

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