“Product and Service Offerings; developing and branding new offerings”

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This is the E -Activity Use the Internet to familiarize yourself with a health care provider
that provides both products and services. Be prepared to discuss.

“Product and Service Offerings; developing and branding new offerings” Please respond to the following:

  • From the e-Activity, determine the best way for the health care
    provider to distinguish and differentiate its product offerings from
    those of its competitors. Provide specific examples to support your
    response.
  • Describe a novel product or service (please be as creative as you
    like) and briefly discuss a brand management strategy. Discuss the steps
    in the development process and identify the step that may pose a major
    challenge. Provide specific examples to support your response.
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