Option #1: Print and Social Media Campaign: Domestic

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Your final project will be your opportunity to develop a creative marketing campaign for an invented domestic company that applies the integrated marketing communications concept we studied in class. In developing a successful marketing campaign, include the following sections in your project:

  • Title page
  • Executive Summary
  • Introduction
  • Background information about the company
  • Discussion about the 5Ps of Marketing (Product, Place, Promotion, Price, and People) in regards to the company
  • Integrated Marketing Campaign that includes three ways to advertise your brand using print and three ways to advertise using social media:

Print Advertising Campaign

  • Objectives of the print advertising campaign
  • Names of print media where you will advertise your brand
  • Print media strategies
  • Evaluation metrics and message evaluations to measure success of the campaign
  • Sales and response rates
  • Design an ad that would be appropriate for your print media advertising. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide.

Social Media Campaign

  • Objectives of the social media marketing campaign
  • Names of social networking sites
  • Social media strategies
  • Evaluation metrics and message evaluations to measure success of the campaign
  • Sales and response rates
  • Banner ad for Facebook or other social sites. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide.
  • Summary/Conclusion
  • Additional charts or advertisement examples included as an appendix.

Your campaign should adhere to these standards:

  • Be 8-10 pages in length, not including the title or reference pages
  • Integrate concepts, terms, and theories from the readings and module content
  • Include at least five academic references to support your work, including one peer-reviewed article preferably from the CSU-Global library
  • Follow the CSU-Global Guide to Writing and APA Requirements

A grading rubric in the Module 8 folder and an electronic resource guide have been developed to support your efforts.

Important Note: This paper must be written in a professional manner.

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