1,250-word count minimum with three scholarly sources in APA format. The questions ask for your opinion – be sure and back up your opinion through critical thinking. It is expected that you will refer to two or three key concepts or principles you read about in each section. This is the best way for me to determine that you understand the assignment and can apply those principles to “solve” the case study.
- What is Sonic’s competitive advantage over other fast-food franchises?
- What are the advantages of becoming a Sonic franchisee?
- What are the disadvantages of buying into the sonic franchise?
- You are an executive involved with Sonic’s franchise operations. Sonic franchisees have become increasingly popular. On the other hand, you have heard about some notable cases of misconduct at a few franchisees. You think making the franchise requirements more stringent and/or increasing the initial investment will help the company maintain additional control over its franchise operations and increase profit. Develop a list of requirements for opening up a new Sonic franchise that will be distributed to new entrepreneurs wanting to open up their own.