Nike and Colin Kaepernick

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Assignment: Read news stories about Nike and Colin Kaepernick who they have selected as a new spokesperson for the company and its marketing campaign. This news came out about September 1 or 2. Read about his background as professional football player and why he is a controversial figure in the U.S. Then answer these questions:

a. Internally at Nike, what were the main positive reasons they saw in selecting Mr. Kaepernick?

b. Since they are a smart, growing company, do you think they fully understood the reaction this would get from the press, politicians and most importantly, their customers?

c. What are your thoughts about Nike selecting him as one of their spokespersons? Was this a wise selection?

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