Marketing Planning and Strategy

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Assignment 3: Population Demographics

The American population is changing and these changes will impact the marketing strategies of all companies.
Using the readings for this module, the Argosy University online library resources, and the Internet, complete the following:

  • Describe how household patterns in the United States are anticipated to change over the next few years.
  • Examine the impact of such changes on the demand for different goods.

Next, consider the organization that you work in or an organization you have worked in before. Identify how the changing demographics will impact your organization and what they can do to successfully manage these changes.

Support your statements with appropriate examples and scholarly references.

Write a 3–5-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

By the due date assigned, deliver your assignment to the Submissions Area.

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