Marketing Management Unit 9 Assignment

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Social Media Strategy for Competitive Advantage

Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different points in time. Many services companies are seeking new methods to distinguish themselves from the competition. The Internet and information technology have provided robust, tangible opportunities for such differentiation.

Using the Horn Nord, Paliszkiewicz and Koohang article in the readings and one additional source from the Library, write a persuasive essay on how organizations in the tax services industry can rethink their social media strategy to gain competitive advantage.

Your essay should make use of explanation to demonstrate that one proposal is more reasonable than another idea. A persuasive essay tries to convince a reader to accept a definite point of view. Your paper should range between 2–3 pages of content and include in-text citations for references.

Read Chapter 15: “Strategies for Service Markets”

Using the online library, read the journal article “Using social technologies for competitive advantage: Impact on organizations and higher education.” from the Journal of Computer Information Systems, 55(1), 92–104 by Jeretta Horn Nord, Joanna Paliszkiewicz and Alex Koohang.

To look at the online Library you will need to go to the logon page then the page by the photo, you wll see “Library, go to the search portion of that next page and type in the article and it should pop up. This is also the page you will find other research on this assignment at.

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