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you will now consider mechanisms by which your
customers will purchase your products and / or services (e.g., online,
storefront, direct sells) and the primary manner in which you intend to
reach new customers (e.g.,TV, radio, social media, special events

  • You
    will now consider mechanisms by which your customers will purchase your
    products and / or services (e.g., online, storefront, direct sells) and
    the primary manner in which you intend to reach new customers (e.g.,TV,
    radio, social media, special events).

    Consider
    the marketing materials that you intend to use. According to the
    textbook, marketing materials are collateral used to promote your
    business or products. Promotional strategy may include free trial
    offers, money-back guarantees, and buy two (2) for the price of one (1)
    type of deals. Write a five to seven (5-7) paragraph journal entry in
    which you:

    1. Determine
      the distribution strategy relative to your target market, location, and
      selection of distribution channels. Indicate whether or not you will
      leverage the following strategies: a.use stores located in different
      regions b.sell online c.hire a sales team to sell directly to suppliers
      and door-to-door
    2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.
    3. Outline
      your main marketing goals for promotions, offers, and giveaways.
      Discuss the key types of marketing materials that you intend to develop
      and share.
    4. Propose
      three (3) action steps that you can use to move your plan forward.
      Consider how, when, and who will be involved in the execution of this
      plan.
    5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

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