International market entry plan
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ASSESSMENT 3: REPORT – INTERNATIONAL MARKET
ENTRY PLAN (PART B)
Due date:
Time:
Value:
Length:
Based on:
Sunday, 27 May 2018
23:59 hours (Australian Eastern Standard Time)
15%
1200 ± 10%
Modules 9-12
Learning outcomes 1-3
Electronically through MyLO Assignment Submission Folder
Submission:
Before attempting this assignment:
Ensure the ‘Assessment’ section in this Unit Outline is read and understood. If you have any
questions, please do not hesitate to contact the lecturer.
Ensure you understand the assignment question(s) and/or tasks. Once again, consult your
lecturer should you be unsure of any matters.
Note: All students are required to submit this assignment to be eligible to undertake the final
unit examination.
Task description & requirements
This assessment builds on the report you submitted for assessment 2. Based on the scenario
you selected, as well as feedback from your assessment 2 submission and the ongoing research
and analysis you have been conducting for your Market Entry Plan, your second report to your
firm’s senior management team is to focus on your applied understanding of how firms
investigate countries, markets and industries for potential internationalisation opportunities
and how relevant international trade and investment theory and concepts explain such
strategies.
For this assessment, you need to complete the following tasks:
-
What conclusions have you reached about suitable market entry options for your firm?
How and why? In answering the question, you need to discuss the relevant international
trade and investment theories, concepts, processes and research that help explain and
support the internationalisation strategy you will recommend for your firm.
[9 Marks] -
Discuss the factors that need to be considered when developing criteria for selecting
suitable strategic business partners and determining sales potential, for your firm to realise
the Market Entry Plan you recommend.
[6 Marks]
See the report assessment criteria sheet on the following page for information about the
criteria and the standards by which your work will be judged.
Department of Maritime and Logistics Management – JNB512 International Trade 19
Assignment feedback form
Unit code: JNB512 Unit title: International Trade Assessment No.: Three
Student: ID: Grade/Mark:
|
Assessment criteria |
High Distinction* |
Distinction* |
Credit* |
Pass* |
Fail* |
|
Quality of Research |
Highly effective use of a variety |
Very good use of a variety |
Reasonable use of some |
Limited use of sources to |
No evidence of research |
|
Market entry options are |
The market entry options are |
The market entry options |
The recommendation |
The recommendation and |
No/or irrelevant |
|
Market entry options are |
Clear and comprehensive |
Clear discussion of the |
Reasonably clear |
Limited discussion of the |
No/or irrelevant |
|
Discuss factors for |
Clear and comprehensive |
Clear discussion of the
|
Reasonably clear
|
Limited discussion of the |
No/or irrelevant |
|
Assignment is
|
Writing is very accurate and |
Writing is mostly very |
Some inaccuracies |
Significant inaccuracies |
Highly inaccurate and/or |
|
Text is fully referenced. All in- |
Referencing is mostly |
Some inconsistent and |
Inconsistent and |
No referencing or highly |
* Please note that the criteria listed above are not necessarily of equal weighting, nor are they all-inclusive; they give an indication of your performance.
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