International market entry plan

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ASSESSMENT 3: REPORT – INTERNATIONAL MARKET
ENTRY PLAN (PART B)

Due date:
Time:
Value:
Length:
Based on:

Sunday, 27 May 2018
23:59 hours (Australian Eastern Standard Time)
15%
1200 ± 10%
Modules 9-12
Learning outcomes 1-3
Electronically through MyLO Assignment Submission Folder

Submission:
Before attempting this assignment:

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Ensure the ‘Assessment’ section in this Unit Outline is read and understood. If you have any
questions, please do not hesitate to contact the lecturer.

Ensure you understand the assignment question(s) and/or tasks. Once again, consult your
lecturer should you be unsure of any matters.

Note: All students are required to submit this assignment to be eligible to undertake the final
unit examination.

Task description & requirements

This assessment builds on the report you submitted for assessment 2. Based on the scenario
you selected, as well as feedback from your assessment 2 submission and the ongoing research
and analysis you have been conducting for your Market Entry Plan, your second report to your
firm’s senior management team is to focus on your applied understanding of how firms
investigate countries, markets and industries for potential internationalisation opportunities
and how relevant international trade and investment theory and concepts explain such
strategies.

For this assessment, you need to complete the following tasks:

  1. What conclusions have you reached about suitable market entry options for your firm?
    How and why? In answering the question, you need to discuss the relevant international
    trade and investment theories, concepts, processes and research that help explain and
    support the internationalisation strategy you will recommend for your firm.
    [9 Marks]
  2. Discuss the factors that need to be considered when developing criteria for selecting
    suitable strategic business partners and determining sales potential, for your firm to realise
    the Market Entry Plan you recommend.
    [6 Marks]

See the report assessment criteria sheet on the following page for information about the

criteria and the standards by which your work will be judged.
Department of Maritime and Logistics Management – JNB512 International Trade 19

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Assignment feedback form

Unit code: JNB512 Unit title: International Trade Assessment No.: Three
Student: ID: Grade/Mark:

Assessment criteria

High Distinction*

Distinction*

Credit*

Pass*

Fail*

Quality of Research

Highly effective use of a variety
of relevant sources to support
discussion and analysis.

Very good use of a variety
of sources to support
discussion and analysis.

Reasonable use of some
sources to support
discussion and analysis.

Limited use of sources to
support discussion and
analysis.

No evidence of research

Market entry options are
recommended.

The market entry options are
clearly and accurately
recommended and explained.

The market entry options
are clearly recommended
and explained.

The recommendation
and explanation of the
market entry options
are reasonably clear.

The recommendation and
explanation of the market
entry options are
sometimes unclear and
inaccurate.

No/or irrelevant
recommendation and
explanation of the
market entry options.

Market entry options are
justified by relevant
international trade and
investment theories,
concepts, and processes.

Clear and comprehensive
discussion of the relevant
international trade and
investment theories, concepts,
and processes.

Clear discussion of the
relevant international
trade and investment
theories, concepts, and
processes.

Reasonably clear
discussion of the
relevant international
trade and investment
theories, concepts, and
processes.

Limited discussion of the
relevant international
trade and investment
theories, concepts, and
processes.

No/or irrelevant
discussion of the
relevant international
trade and investment
theories, concepts, and
processes.

Discuss factors for
developing criteria for
selecting suitable strategic
business partners and
determining sales
potential.

Clear and comprehensive
discussion of the factors.

Clear discussion of the
factors.

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Reasonably clear
discussion of the factors.

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Limited discussion of the
factors.

No/or irrelevant
discussion of the factors.

Assignment is
communicated in
academic writing.

page20image1662232736

Writing is very accurate and
clear regarding structure,
expression, grammar, spelling
& presentation.

Writing is mostly very
accurate and clear
regarding structure,
expression, grammar,
spelling & presentation.

Some inaccuracies
and/or lack of clarity are
present regarding
structure, expression,
grammar, spelling &
presentation.

Significant inaccuracies
and/or lack of clarity
regarding structure,
expression, grammar,
spelling & presentation.

Highly inaccurate and/or
unclear structure,
expression, grammar,
spelling & presentation.

Text is fully referenced. All in-
text references/citations and
end of references are accurate
as per UTAS Library Harvard
Referencing Guide.

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Referencing is mostly
accurate and consistent as
per UTAS Library Harvard
Referencing Guide.

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Some inconsistent and
inaccurate referencing
as per UTAS Library
Harvard Referencing
Guide.

Inconsistent and
inaccurate referencing as
per UTAS Library Harvard
Referencing Guide.

No referencing or highly
inconsistent and
inaccurate referencing
as per UTAS Library
Harvard Referencing
Guide.

* Please note that the criteria listed above are not necessarily of equal weighting, nor are they all-inclusive; they give an indication of your performance.

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