Harvard case “why is the NFL’s brand more valuable than ever?”, business & finance homework help

• read the Harvard Case, “Why Is the NFL’s Brand More Valuable than Ever?” ( in the attachment )
• Find information on your own you can apply into the analysis
  • https://www.forbes.com/sites/kurtbadenhausen/2017/…
  • https://www.forbes.com/sites/kurtbadenhausen/2017/…
  • https://www2.deloitte.com/uk/en/pages/sports-business-group/articles/deloitte-football-money-league.html
• Answer these questions comprehensively and thoroughly. Be prepared to discuss them in class.
  • Why does the NFL capture more of the public’s attention and dollars than any other sport?
  • Why are sponsors so willing to invest so much in the NFL (sponsoring stadiums, buying ads, developing promotions and contests)
  • Describe in detail the factors that contribute to the brand equity of the NFL. Describe and discuss recent trends associated with the NFL.
    • Trends in Revenues
    • Trends in Royalties from licensing deals
    • Trends in Cash Flows
    • Estimates of the Annual Growth Rate for the next decade
  • Discuss the concept of brand equity, how brand equity is created, and the ways in which brand equity benefits a company.
    • Choose any other company (not necessarily in sports) and describe recent changes in their brand equity, based on the factors identified above)
  • From the list of Recent Scandals associated with the NFL, select 2 recent scandals that affect in some way your perception of the NFL.
    • Describe the extent to which the scandals you chose are likely to make you or your friends less likely to view the NFL favorably.
  • Discuss the scandal that recently affected Volkswagen dealing with their falsifying emissions reporting. Discuss how that scandal damaged the brand’s sales, stock prices and brand value.
    • Discuss why the NFL seems to not suffer brand damage from its scandals while other brands are hit so hard.
  • Discuss how the public’s fascination with and involvement in sports betting may be fueling the NFL’s growth.
    • Describe potential dangers the league could suffer from a potential sports betting scandal.
      • You might want to search for the Chicago Black Sox Scandal.

Discuss whether you believe it is a good strategy for the NFL to embrace or tolerate sports betting, given the potential risks.

* You should use more than two sources