Digital Marketing Questions

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Chapter 2 of the textbook (Scott, 2015) argues that “the old rules of marketing and PR are ineffective in an online world”. One key differentiation is that your effectiveness or success may depend on content or “what are you creating, compared to what are others saying about you” (Scott, 2015). This suggests that social media marketing and the online environment is an important an information marketplace. And, your success depends upon the ability of the audience or customer to find and evaluate your content compared to other sources.

1. Do you support your decision making using social media? Share examples or factors that impact your evaluation.(Answer with at least 100 words)

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