Choose a Marketing Research Issue then Write a Marketing Research Plan for It

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he final assignment is a paper that describes each of the steps
necessary to conduct marketing research based on a specific marketing
research problem. Choose a marketing research issue for the Final Paper
from the cases at the beginning of each chapter in the text or choose
your own marketing research issue (you must get instructor approval) and
write a marketing research plan for that issue. Although the actual
research does not need to be conducted, you need to describe how to
carry out each step of a marketing research plan, as listed below, in
relation to your marketing issue:

  1. The need for marketing research
  2. The marketing research problem
  3. Research objectives
  4. Research design
  5. Information types and sources (primary and secondary)
  6. Methods of accessing data
  7. Design data collection forms (or scripts)
  8. The sample plan and size
  9. Methods of collecting data
  10. Analyze data (if data is not collected, describe the methods that should be used to analyze it)
  11. How the report should be presented and to whom

Writing the Final PaperThe Final Paper:
Must be 8 to 10 double-spaced pages in length (excluding the
title and reference pages), and formatted according to APA style as
outlined in the Ashford Writing CenterMust include a title page with the following:
– Title of paper
– Student’s name
– Course name and number
– Instructor’s name
– Date submittedMust begin with an introductory paragraph that has a succinct thesis statementMust address the topic of the paper with critical thoughtMust end with a conclusion that reaffirms your thesisMust use at least five scholarly resources, including a minimum
of three from the Ashford Online Library, in addition to the textbook.Must document all sources in APA style, as outlined in the Ashford Writing CenterMust include a separate reference page, formatted according to APA style as outlined in the Ashford Writing CenterMust use own words no plagiarism!

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