Case Study Presentation: Taco Bell

When you have no idea what to do with your written assignments, use a reliable paper writing service. Now you don’t need to worry about the deadlines, grades, or absence of ideas. Place an order on our site to get original papers for a low price.


Order a Similar Paper Order a Different Paper

Read Case Study: Taco Bell Corporation: “Where’s the Beef?” located on page 77 of the textbook.

Assume the role of Taco Bell President Greg Creed and consider the appropriate response to the 2011 “Where’s the beef?” lawsuit.

Prepare a PowerPoint presentation (in the role of Creed) that you will give to your communication team at Taco Bell to outline your vision for the company’s response to the lawsuit.

Assume that the “Thank you for suing us” ad has not yet been released, but that it has been recommended by one of your trusted advisors.

Address the following in your presentation:

  • Should the ad run? If so (or if not), how does that fit into your broader strategic goals for the response?
  • Create alternative responses, weighing the pros and cons of various strategies. Consider the following:
    • The purpose of the company response
    • The intended audience
    • The context and channel
    • The broader goals of how Taco Bell should shape its public image and improve its trust with consumers

Prepare at least 8 slides (excluding the title and references slides) with detailed speaker notes of approximately 75 words per slide. Your speaker notes should reveal the reasoning behind your proposed strategy.

Include a minimum of three scholarly sources

Writerbay.net

Get help with your complex tasks from our writing experts. Kindly click on ORDER NOW to receive an A++ paper from our masters- and PhD writers.

Get a 15% discount on your order using the following coupon code SAVE15


Order a Similar Paper Order a Different Paper