Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:
- Choose the target market for your product, and describe your target market in detail.
- Create a new product that would appeal to your market.
- Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
- Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
- Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
Format your assignment consistent with APA guidelines.
It needs to have an introduction and conclusion with a reference page. Limited plagiarism!
You can choose any product as long as all bullets are met and it doesn’t have to be 1400 words again as long as all the criteria is met.