BUS401 International Business Module 3 SLP Use the attached APA-formatted template (BUS401 SLP3) Please see attached details for more information. International Crisis Interventions Research two inc

BUS401 International Business Module 3 SLP Use the attached APA-formatted template (BUS401 SLP3) Please see attached details for more information. International Crisis Interventions Research two inc
Module 3 – SLP INTERNATIONAL AND MULTINATIONAL MARKETING Assignment Overview Global Marketers embroiled in Controversy When brand names become connected with positive attributes, the company can prosper. On the other hand, when the brand becomes part of a controversy, the company must act. Session Long Project 3 Resources A US ban on kangaroo leather would be an animal welfare disaster – and a missed farming opportunity (2021)H&M upsets Vietnam after kowtowing to Beijing over ‘problematic map’ (2021)Most Americans Support Tough Stance Toward China on Human Rights, Economic Issues (2021)Pressing China on human rights – even if it hurts economic relations – has Americans’ bipartisan support (2021)Threats and Opportunities in the Global Marketplace (2019)Personal Values and Ethics (2019)Fragility, Conflict & Violence SLP Assignment International Crisis Interventions Research two incidents in which an international brand becomes involved in a controversial situation. Focus on situations that occurred outside of the United States. It may be a current news story or conduct internet searches for an incident (less than three years old). You will write a 2-page report: Provide a brief background of each incident and how the company was affected in the news, social media, etc. Explain how the company reacted. (1 page for each situation) No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation . Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. SLP Assignment Expectations Use the attached APA-formatted template (BUS401 SLP3) to create your submission. Your submission will include: Completed Template BODY OF PAPER: 2 pages TOTAL LENGTH: 4 pages (Cover page, BODY: 2 pages and 1-page Reference List)
BUS401 International Business Module 3 SLP Use the attached APA-formatted template (BUS401 SLP3) Please see attached details for more information. International Crisis Interventions Research two inc
0 BUS401 SLP 3 Your Name Trident University International BUS401 International Business Due Date BUS401 SLP 3 Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). Research two incidents in which an international brand becomes involved in a controversial situation. Focus on situations that occurred outside of the United States. It may be a current news story or conduct internet searches for an incident (less than three years old). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Incident 1 You will write a 2-page report: Provide a brief background of each incident and how the company was affected in the news, social media, etc. Explain how the company reacted. (1 page for each situation). Incident 2 You will write a 2-page report: Provide a brief background of each incident and how the company was affected in the news, social media, etc. Explain how the company reacted. (1 page for each situation). Conclusion Add some concluding remarks: 2 to 3-sentence conclusion. References Below are some basic rules to follow when creating a reference list: Begin your reference list on a new page. The word References should be centered and bold at the top of the page. Double-space your reference list. For each author, list the last name first followed by the initials for their first and middle names. Arrange your reference list alphabetically by the last name of the author. Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.” APA has a handout for the most common types of references.