brand personalities

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  • As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers.
    • What are they?
    • How do they differ?
    • Are there any similarities?

    As you are making your postings about these brands, you should consider both positive and negative associations.For example, Skechers received an extensive amount of negative publicity when it was sued for its “deceptive advertising”.http://www.businessinsider.com/skechers-class-action-lawsuit-shape-ups-2013-5 negative associations.Since several years have passed since the lawsuit, will consumers remember this or will they have short memories and forget about it?

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