Brand Characters

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An important way that many brands have become memorable to consumers is through the use of brand characters… people like Betty Crocker, the Green Giant, and Mr. Clean! Using your textbook and at least two other pieces of research you source online, write 1.5 to 2 double-spaced pages discussing the importance of brand characters. Give at least two examples of brands that do a good job of differentiating from competitors by using brand characters. Which brand characters are your favorites? Why do they resonate with you?

  • Do not provide any lists / bullets of information.
  • Provide a link to each source you use, and in-text citations for any information that comes from external sources.

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