Assignment Part 2

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Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name,
    logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate
    time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your
    company’s position against its competitors. From this map, create a statement
    that depicts your position. For example, “Our product is the fastest in its
    class for half the price.” Note: See pp. 54 – 55 in the
    textbook for examples of perceptual maps. You may use Microsoft Word,
    PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the
    main reasons why the brand name, logo, slogan, brand extension, as well as the
    positioning statement and marketing strategy are right for the identified target
    market.
  5. Develop your company’s mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research
    to determine the feasibility of your product / service. These resources should
    be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other Websites do not qualify as academic
    resources.
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