https://ace-writers.com/wp-content/uploads/2019/11/logo-300x75.png 0 0 Monday Roberts https://ace-writers.com/wp-content/uploads/2019/11/logo-300x75.png Monday Roberts2022-12-24 07:21:262022-12-24 07:21:26Assignment Part 2
Write a four to five (4-5) page paper in which you:
- Develop a branding strategy for your product that covers the brand name,
logo, slogan, and at least one (1) brand extension.
- Assemble a marketing strategy for your product, and determine an appropriate
time table to implement your plan). Provide a rationale for your response.
- Prepare a positioning statement. Include a perceptual map that shows your
company’s position against its competitors. From this map, create a statement
that depicts your position. For example, “Our product is the fastest in its
class for half the price.” Note: See pp. 54 – 55 in the
textbook for examples of perceptual maps. You may use Microsoft Word,
PowerPoint, or other equivalent software to create your perceptual map.
- Examine the relevant consumer behavior for your target market. Explain the
main reasons why the brand name, logo, slogan, brand extension, as well as the
positioning statement and marketing strategy are right for the identified target
- Develop your company’s mission statement and company introduction.
- Use at least three (3) academic resources as quantitative marketing research
to determine the feasibility of your product / service. These resources should
be industry specific and relate to your chosen product / service.
Note: Wikipedia and other Websites do not qualify as academic