Assignment 1: What have you learned so far?

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Review the social media platforms you’ve used
throughout the course so far, from a social media marketer’s
perspective. Reflect on what you have learned about each. Which is your
preferred, and why?

Filling in the Week 5 Assignment 1 Paper template, write a three to five (3-5) page paper in which you:

  1. Describe each of the seven (7) social media platforms that have been
    covered in this course from a social media marketer’s perspective,
    included, but not limited to, the type of platform, primary users,
    industries the platform works best with, how it can be used, and any
    other items you found interesting about each platform. Note: If you use someone else’s material, data, and/or words, you must cite and reference the source of the data.
  2. List at least two (2) things you have learned about each platform
    and discuss why you found them interesting and what they mean to you as a
    social media marketer.
  3. Identify which platform is your favorite from a social media
    marketer’s perspective, and list at least two (2) reasons for your
    choice.
  4. Use at least two (2) academic resources as quantitative marketing
    research to determine the feasibility of your product / service. These
    resources should be industry specific and relate to your chosen product /
    service. Note: Wikipedia and other
    websites do not qualify as academic resources. Format your assignment
    according to the following formatting requirements:

    1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
    2. Include a cover page containing the title of the assignment, your
      name, your professor’s name, the course title, and the date. The cover
      page is not included in the required page length.

Note: You can use Grammarly to check your assignment before submitting it. Grammarly is a great tool to check your spelling and grammar. It is a free tool and there is a link to it in iCampus. Click here for a quick video on how to use Grammarly.

Your Assignment must be saved as:
Last Name_First Name_Week5_Assignment1
For Example: Doe_John_Week5_Assignment 1

The specific course learning outcomes associated with this assignment are:

  • Discuss the place social media has in today’s world and its impact on organizations.
  • Explain how social media marketing is used to build relationships with customers, enhance company branding, and increase sales.
  • Use technology and information resources to research issues in social media marketing.
  • Write clearly and concisely about social media marketing using proper writing mechanics.
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