specific field, simply type N/A.
Review your work before submitting it to your instructor for grading;
you will be unable to edit it further after submitting it.
Note: Be sure to review the examples and hints provided with each step! Your answers should be similar to the examples.
Step 1: Select Your Research Question
How will Step 1 be graded? Step 1 will not receive a grade.
Step 2: Select Your Search Terms
A. Identifying Key Concepts
List the three key concepts (words, phrases, or both) that best describe the
main concepts of your selected research question from Step 1.
|Key Concept 1||Key Concept 2||Key Concept 3|
For the research question “How can marketing on the Internet be effective for a
the key concepts are: marketing, Internet, small business
Hint: Refer to week 1 for a review of key concepts.
B. Brainstorming Alternative/Related Terms
Review the key concepts you listed in each of the boxes above (Step 2, Part
A) and identify alternative terms/synonyms or related terms for each key
concept in the appropriate box below.
|Key Concept 1
|Key Concept 2
|Key Concept 3
Example: For the research question example in Step 2, Part A:
- Key Concept 1: marketing
- Key Concept 1 Alternative/Related Terms: branding, advertising,
Hint: Refer to week 1 for a review of identifying alternative/related terms (keywords) for key concepts.
How will Step 2 be graded?
Unsatisfactory (0 points): Does not demonstrate an understanding of the key
concepts of the research question or identify any
relevant alternative/related terms or synonyms.
Satisfactory (1–4 points): Correctly lists the three key
concepts from the research question in Part A and/or identifies at
least one relevant alternative/related term or synonym for each key
concept listed in Part B.
Excellent (5 points): Accurately lists three key concepts of the research
question, thus demonstrating an understanding of the
research question, and identifies two or more relevant
alternative/related terms for each key concept, indicating
some creative brainstorming.
Step 3: Create a Boolean Search Statement
Using all of the key concepts you
identified in Step 2, Part A and some of the keywords (alternative/related
terms) you identified in Step 2, Part B, create a search statement that
effectively uses Boolean operators and advanced searching techniques (nesting,
truncation, phrase searching).
Example: (marketing OR branding OR advertis*) AND (Internet
OR Web) AND (“small business” OR entrepreneurship)
Hint: Refer to week 1 for a review of Boolean operators,
search statements, and advanced searching techniques.
How will Step 3 be graded?
Unsatisfactory (0–1 points): Does not construct a reasonable search statement.
Satisfactory (2–4 points): Constructs a basic search statement that
effectively uses Boolean operators to connect key
Excellent (5 points): Effectively uses Boolean operators and advanced
searching techniques (nesting, truncation, phrase
searching) to construct a search statement with
no spelling errors.
To save a draft of your work on this project, use the Save
Draft button below. The next time you return to Research Log Project Part 1, the
fields you have entered will be retrieved and entered in the project form.
Note: Most fields require text entry. If a required field is
left blank, your work will not be submitted. The empty fields
will be marked with asterisks to make it easier for you to supply the missing
information and resubmit the form. If there is no information to provide in a
specific field, simply type N/A.
When you have completed this project, you can submit your work to your
instructor by using the Submit Project Part 1 for Grading button below. Review your
work before you do this; you will be unable to edit it further after submitting
Click the Submit button only once.
The server may take some time to process your answer.