Read the case study ” Dow Corning Success in China ” contained in the Business to Business Marketing Textbook starting on page 442 in the textbook
Prepare a one-page answer for each question listed below. Format is MS Word, single spaced, Times New Roman, 12 pt font:
- How should Dow Corning make good use of its two brands to grasp the China market to sustain its long-term growth?
- If the target companies in China cover a broad range of industries–transportation, construction, power & utilities, electronics, personal care, textiles, solar, manufacturing – how should Dow Corning map out its brand strategies and communication activities?
- With increasing Internet users and a fast growing online market, what could Dow Corning do to stand out among those major B2B online service providers?
Pls find the attached case study